Аннотации:
The contemporary hospitality industry faces significant pressures to enhance sustainability and improve strategic and crisis management
amidst dynamic market conditions. This study explores the pivotal role of Information Systems (IS), applied technology, and specific
software applications in enabling energy-saving and resource-saving innovations within this sector. Moving beyond purely economic
models, we investigate how technology facilitates operational efficiency, enhances guest experiences related to sustainability, and
supports managerial decision-making. Adopting a qualitative exploratory approach based on thematic analysis of potential industry
insights, this paper examines the types of IS and technologies implemented (e.g., Building Management Systems, IoT, Guest-facing
Apps), their perceived benefits (cost reduction, enhanced reputation, improved resource allocation), and associated implementation
challenges (integration, cost, user adoption, skills gaps). We also consider the influence of corporate law and public administration
frameworks on technology adoption patterns. The findings suggest that strategic deployment and effective management of IS and
technology are crucial for achieving sustainability goals and enhancing organizational resilience in hospitality. This study provides
insights for managers and technologists on leveraging technology applications for competitive advantage and sustainable operations.
