Abstract:
In modern competitive environment, eco-branding constitutes
one of the main prerequisites for the effective development of the
country's economy. In an unstable economic situation, the reformatting
of Ukrainian society is too inert, while the problems are growing rapidly,
which is undoubtedly exploited by dishonest players in the consumer
goods market. This study considers the lines of development of Ukrainian
and world commodity markets, pointing to the need to develop the
market of environmentally friendly products based on oil flax, improving
the quality of flax-containing products due to the use of advanced
technologies and innovative equipment. The research methodology
included the monographic method, comparison, analysis, mathematical
planning, and graphic method. It is determined that the main prerequisite
for sustainable development of the country in the context of economic
globalisation, limited resources, and technology development is the
use of eco-branding. To increase the efficiency of processing of fibrous
material, a method of processing oilseed flax has been developed, which
allows expanding the range of processing products of oilseed flax and to
create waste-free technology. A method for obtaining the same type of
fibre from bast-fibre crops has been developed, which makes it possible
to process oil flax stalks. Prospects for the use of the presented technical
and technological developments can contribute to the modernisation of
the light industry, its further development, expansion of the Ukrainian
market, increase jobs and attract highly qualified specialists in the field,
increase the competitiveness of Ukrainian products on the world market
