E-Commerce in Ukraine: Place, Range of Problems, and Prospects of Development

Abstract

The place of Ukraine in the global electronic business and electronic commerce is considered. The place, tendencies, problems, and ways of solving Ukrainian problems of electronic marketing are investigated on the basis of comparative information for different years and countries. The subject of the article is Ukrainian e-business and e-commerce, and its place in the global e-business. The goal is to study and search for ways to develop and improve the electronic market of Ukraine in the conditions of the domestic Ukrainian market. The task is to find a modern place for Ukrainian e-commerce, problems, and trends, as well as find ways to solve problems. Within the framework of this study, methods of comparative analysis are used on the basis of statistical materials, regulatory documents, and scientific publications for descriptive and structural analysis to assess the state of the Ukrainian electronic market and methods for its formation of trends in their development and prospects. As a result of the study, it was found that at this stage, the main limiting factor is the weak level of informatization of society, in particular the low quality and unevenness of the Internet coverage. It is proposed to use the achievements of technological and informational progress and the legislative platform to solve existing problems. A list of the most popular e-commerce business models used in the countryhas been formed, the largest subjects of these relations have been identified as well as opportunities for the further development of the e-commerce market and attracting new users.