Abstract:
The place of Ukraine in the global electronic business and electronic
commerce is considered. The place, tendencies, problems, and ways of solving
Ukrainian problems of electronic marketing are investigated on the basis of comparative information for different years and countries. The subject of the article is
Ukrainian e-business and e-commerce, and its place in the global e-business. The
goal is to study and search for ways to develop and improve the electronic market
of Ukraine in the conditions of the domestic Ukrainian market. The task is to find a
modern place for Ukrainian e-commerce, problems, and trends, as well as find ways
to solve problems. Within the framework of this study, methods of comparative analysis are used on the basis of statistical materials, regulatory documents, and scientific
publications for descriptive and structural analysis to assess the state of the Ukrainian
electronic market and methods for its formation of trends in their development and
prospects. As a result of the study, it was found that at this stage, the main limiting
factor is the weak level of informatization of society, in particular the low quality and
unevenness of the Internet coverage. It is proposed to use the achievements of technological and informational progress and the legislative platform to solve existing
problems. A list of the most popular e-commerce business models used in the countryhas been formed, the largest subjects of these relations have been identified as well as
opportunities for the further development of the e-commerce market and attracting
new users.
