FORMATION OF ENTERPRISE MANAGEMENT STRATEGIES AND ENTREPRENEURSHIP TRAINING

Abstract

Strategy is a master plan of development that takes into account the actions of environmental factors, opportunities and threats of the enterprise, covers all the best options for achieving key goals and objectives at the lowest cost and the maximum possible profit and profitability. The strategy is a set of measures to manage the business of an enterprise structure, it is aimed at strengthening the company's market position and ensuring coordination of actions of divisions with the ability to successfully compete in the market, attract customers and achieve global goals. It is an effective business strategy, which is formed on the principles of theory and modern tools of strategic management, that is now becoming one of the main factors in ensuring economic security and sustainable dynamics of enterprise development