Abstract:
Strategy is a master plan of development that takes into account the actions of
environmental factors, opportunities and threats of the enterprise, covers all the best
options for achieving key goals and objectives at the lowest cost and the maximum
possible profit and profitability. The strategy is a set of measures to manage the business
of an enterprise structure, it is aimed at strengthening the company's market position
and ensuring coordination of actions of divisions with the ability to successfully
compete in the market, attract customers and achieve global goals. It is an effective
business strategy, which is formed on the principles of theory and modern tools of
strategic management, that is now becoming one of the main factors in ensuring
economic security and sustainable dynamics of enterprise development
