Abstract:
By defining a strategy for the tourism industry's recovery in the Western region of Ukraine, the study aims to support a
methodical approach to evaluating the sector's economic attractiveness from the perspectives of the government, investors, and
consumers. This plan will ensure the growth of positive externalities and minimize negative dynamics within the ecosystem
during the post-conflict phase. The method of analyzing hierarchies was used, with the help of which the index of the economic
attractiveness of the hospitality sector was evaluated for the level of reproduction of the tourism industry. Regarding the relative
coherence of indicators of the appeal of the hospitality sector of the Carpathian tourist destination, an interaction between the
starting data and the vectors of the matrices of pairwise comparisons was correlated. Using average weight criteria, the integral
index of the hospitality sector's attractiveness for the Carpathian region of Ukraine was computed.
