Короткий опис(реферат):
ector of Ukraine is based on profound economic reforms, integration of the national economy into
the global market, selection of adapted models of economic management, and the utilization of in- novative mechanisms and methods for managing the development of tourism entities in a changing
and unpredictable market environment. This will contribute to accelerating the pace of economic
growth in the industry. At the present stage of reforming the entire economic system at the macro
and micro levels, it becomes extremely important in the tourism sector to change the management
system, adapt the functions and tasks of management through the adoption of efficient and effec- tive decisions by individual entities. To successfully accomplish these tasks, thorough research is
required on theoretical, methodological, and practical aspects of applying strategic instruments
to ensure the effective development of tourism entities. The object of the study is the marketing,
socio-economic, and financial-economic activities of tourism business entities as a distinct and
specific type of entrepreneurial activity that leads to the creation of tourism products. The subject of
the research is the system of strategic management tools for the activities of entities in the tourism
industry. The practical application of this approach should be characterized by its appropriateness
at the national, regional, and microeconomic levels of the economy
