Innovative Management of Business Integration and Education in Transnational Economic Systems

Abstract

The transformation of the national economy towards increasing the specific gravity of the tourism industry is determined by the priority task of forming a paradigm of sustainable nature management, which should be based on an awareness of the complexity and versatility of global environmental and economic problems. The peculiarity of the national economy of Ukraine is defined, which was the growth of the specific weight of agricultural production in the structure. In view of this, it has been possible to determine the possibility of using the potential of the agricultural sector for the development of the tourism industry. The possibilities of obtaining mutual benefit from the interaction of agriculture and tourism are determined. The focus on organic production has been reasoned. It is noted on the formation of the consumer of a new generation, which is oriented on steel principles of existence and had a new philosophy of worldview. The development of organic forms of agriculture has strengthened the level of environmental safety of Ukraine, which contributed to the growth of the quality of life of the population and the transition to sustainable land use, which today was a prerequisite for the existence of humanity. It has been established that organic production is a multifunctional model of management, which functions on the basis of sustainable development, is distinguished by a unique management system based on scientific approaches with the preservation of the identity of national culture and directs the public perception of organic production by an intellectual activity. The conducted studies have provided opportunities to determine organic production as an effective direction of environmental entrepreneurship, which contributed to the growth of both environmental safety and national security of Ukraine as a whole. In this context, the search for such types of tourism that minimize the ecological burden on the territory has become relevant, which focused on a combination of regional features of the production industries and specialization of tourism enterprises. In particular, the Black Sea region of Ukraine, in addition to marine tourism, has the potential to develop the economic tourism industry, which will become an additional source of income for organic enterprises, and will also allow a separate service network to be formed