Abstract:
The transformation of the national economy towards increasing the specific gravity of the tourism industry is determined
by the priority task of forming a paradigm of sustainable nature management, which should be based on an awareness of
the complexity and versatility of global environmental and economic problems. The peculiarity of the national economy of
Ukraine is defined, which was the growth of the specific weight of agricultural production in the structure. In view of this,
it has been possible to determine the possibility of using the potential of the agricultural sector for the development of the
tourism industry. The possibilities of obtaining mutual benefit from the interaction of agriculture and tourism are
determined. The focus on organic production has been reasoned. It is noted on the formation of the consumer of a new
generation, which is oriented on steel principles of existence and had a new philosophy of worldview. The development of
organic forms of agriculture has strengthened the level of environmental safety of Ukraine, which contributed to the
growth of the quality of life of the population and the transition to sustainable land use, which today was a prerequisite for
the existence of humanity. It has been established that organic production is a multifunctional model of management,
which functions on the basis of sustainable development, is distinguished by a unique management system based on
scientific approaches with the preservation of the identity of national culture and directs the public perception of organic
production by an intellectual activity. The conducted studies have provided opportunities to determine organic production
as an effective direction of environmental entrepreneurship, which contributed to the growth of both environmental safety
and national security of Ukraine as a whole. In this context, the search for such types of tourism that minimize the
ecological burden on the territory has become relevant, which focused on a combination of regional features of the
production industries and specialization of tourism enterprises. In particular, the Black Sea region of Ukraine, in addition
to marine tourism, has the potential to develop the economic tourism industry, which will become an additional source of
income for organic enterprises, and will also allow a separate service network to be formed
