WINE TOURISM AS A TOOL FOR ECONOMIC DEVELOPMENT AND EFFECTIVE MANAGEMENT IN THE CONTEXT OF GLOBALIZATION

Abstract

In the context of globalization, tourism is one of the important factors of economic development, contributing to income growth, job creation, and development of regional infrastructure. One of the promising areas of the tourism industry is wine tourism, which combines gastronomic traditions, cultural heritage, and agro-industrial production. It becomes a key element in shaping the tourist attractiveness of regions and contributes to their socio-economic development. The development of wine tourism is an important aspect of the modern economy, as it integrates several industries – viticulture, winemaking, tourism and marketing. In the context of increasing competition in the international tourism market, the country's regions strive to develop unique tourist products based on local resources. Wine tourism can become a powerful driver of economic growth, attracting investment and expanding opportunities for the export of wine products. This is especially true for Ukraine, which has favorable climatic conditions for viticulture and significant potential for developing tourism infrastructure.