Abstract:
In the context of globalization, tourism is one of the important factors of
economic development, contributing to income growth, job creation, and development
of regional infrastructure. One of the promising areas of the tourism
industry is wine tourism, which combines gastronomic traditions, cultural heritage,
and agro-industrial production. It becomes a key element in shaping the
tourist attractiveness of regions and contributes to their socio-economic development.
The development of wine tourism is an important aspect of the modern
economy, as it integrates several industries – viticulture, winemaking, tourism
and marketing. In the context of increasing competition in the international
tourism market, the country's regions strive to develop unique tourist products
based on local resources. Wine tourism can become a powerful driver of economic
growth, attracting investment and expanding opportunities for the export
of wine products. This is especially true for Ukraine, which has favorable climatic
conditions for viticulture and significant potential for developing tourism
infrastructure.
