Аннотации:
The article explores lexical transformations in
the English language driven by the rapid development of social media and digital communication. The research is based on the assumption
that the expansion of online interaction has
significantly influenced not only vocabulary but
also communicative practices, stylistic norms,
and the overall dynamics of language change.
The relevance of the study is determined by the
growing role of digital environments in everyday
communication and the need to analyze the
mechanisms of lexical innovation in modern English. The main objective of the article is to identify
and systematize the key types of lexical units
that emerge and function within digital discourse.
The author focuses on such phenomena as
neologisms, abbreviations, acronyms, memes,
and hashtags, considering them as essential
elements of online communication. The study
demonstrates that the tendency toward brevity,
expressiveness, and speed leads to the active
use of shortened forms and simplified structures,
which are characteristic features of social media
language. Particular attention is paid to neologisms as the most dynamic layer of vocabulary
