Glamping as a promising niche in tourism and hotel business

Abstract

Modern tourism and hotel industries are popular dynamic areas, considerably affecting economic development of every country, suffered a significant financial loss during the crisis of COVID-19. The Ukrainian hotel market saw the first half of 2020 off without a big regret. A lack of business tourists, a 50% reduction in hotel occupancy rates in almost all the segments, a decline in average check have become main problems for hoteliers. In spite of certain conservatism in hotel and tourism business, everyone had to adapt quickly to changeable circumstances and observe leading tendencies, generate new ideas and reformat their business. To cope with the crisis, hoteliers had to adapt their product to a new reality. For instance, global hotel chains, such as Radisson and Accor, practice combination of hotels with office centers and co-workings. Ribas Hotels Group has suggested such an option for the Ukrainian market as well. There are tens of kinds of lodging for those who search for rural luxury and immaculate nature, ranging from tents and tipis for glamping to cabins, nomad’s tents та houses in trees.