DETERMINANTS OF THE DEVELOPMENT OF HOTEL AND RESTAURANT ENTERPRISES OF UKRAINE IN THE INTERSECTORAL INDUSTRY OF SERVICES

Abstract

In the context of globalization of markets, the innovative system of services of hotel and restaurant enterprises provides coordination of actions of all participants. The purpose of this article is to consider the determinants of the development of hotel and restaurant enterprises in the intersectoral industry of hospitality and innovative services. On the basis of multidimensional analysis, the methods of modeling the process of development of the subjects of the service sector according to the indicators-characteristics of the subjects of service activity are determined. The mathematical tools of taxonomic analysis are presented, which allows evaluating separately the indicators of the components of the intersectoral industry of hospitality and innovative services. An integrated assessment of the components of the intersectoral hospitality industry and innovative services of the hotel and restaurant industry of Ukraine and their competitive position in terms of the level of effective operation is determined. The efficiency of functioning of restaurant enterprises according to fractal levels of the hospitality industry and innovative services is calculated.