Abstract:
Today, tourist activity of different countries is at the peak of its development. Ukraine also has significant recreational and tourism potential, but there are many factors that hold it back. The paper examines the current state of development of the tourism industry in Ukraine, the actual and planned indicators of the development of the industry have been analyzed using the “Strategy for the development of tourism and resorts for the period up to 2026”, including the amount of revenues to the budget from tourism fee and the dynamics of tourist flows. On the basis of the actual state, the main reasons that hinder tourist activity in Ukraine have been identified. The proposed measures will help to strengthen the financial potential, improve the investment attractiveness of the enterprises of the industry and create conditions for effective development of economic entities.
