У статті виокремлено плюси та мінуси для підприємців у зв’язку із пандемією COVID-19. До мінусів авторами віднесено: збитки, зниження купівельної спроможності, ослаблення національної валюти, скорочення великої кількості персоналу, закриття бізнесу. Серед інших мінусів у статті зазначено такі, як неможливість нормально закуповувати сировину за
кордоном, закриття шкіл і дитячих садів, складнощі логістики через закриття транспортного сполучення тощо. До плюсів
автори віднесли: технологічне оновлення у зв’язку з переходом до віддаленої роботи, збільшення обсягу цифрової економіки,
можливість зосередитися на важливих моментах, подумати про розвиток і майбутнє бізнесу, інвестування, партнерство з
державою, нові напрями бізнесу, відпочинок, саморозвиток. Визначено, що власники підприємств мають вжити всіх заходів
для порятунку своєї фірми, розбивши свої дії на 10 основних етапів.
The article identifies the pros and cons that an entrepreneur has in connection with the global situation of the COVID-19 pandemic.
The disadvantages of the authors include: losses, reduced purchasing power, weakening of the national currency, in a crisis, the company
reduced the number of staff, business closure. Among other disadvantages, the article notes such as the inability to properly purchase raw
materials abroad, the closure of schools and kindergartens, the complexity of logistics due to the closure of transport, and so on. Among
the advantages, the authors include: technological innovation in connection with the transition to remote work, increasing the digital
economy, the ability to focus on important points, think about business development and future, investing, partnership with the state, new
business, leisure, self-development. It is determined that business owners should take all measures to save their company, breaking their
actions into 10 main stages. Develop an anti-crisis strategy of the company or adjust the existing one taking into account the threats and
possible risks facing the company. Review the portfolio of orders and postpone long-term projects, the implementation of which leads to
a loss of profitability and unprofitability of the business. Analyze the profitability of remaining projects or planned tasks, dividing them
into priority and less unprofitable. Having decided to reduce the business, promptly carry out unpopular measures – reducing volumes,
suspending unprofitable projects, reducing staff. Companies involved in logistics and product delivery to customers should minimize contact and implement contactless delivery methods that are safe for both the consumer and the delivery employee. Owners of supermarkets,
private bakeries, restaurants, cafes and other food-related businesses, it is advisable to arrange home delivery of food by order. Carry
out an inventory of the company's assets to obtain accurate data that will be needed in the development of possible models for further
development of the enterprise in the new conditions. Identify and use all hidden reserves of the company to facilitate the transition period.
Simulate the situation of extending quarantine indefinitely and outline effective measures that can mitigate the unfavorable period of business reorientation. Act immediately and rationally, trying to reduce risks to the company and retain employees.
