Abstract:
The article is devoted to the management of the investment attractiveness of the
state economy as a component of the development of international business. The
investment attractiveness of Ukraine is considered. It is shown that the analysis of
investment attractiveness is advisable to carry out by region, which can be both
geographically integrated regions and industrial units. The main factors affecting the
investment attractiveness of the region were identified, among which one of the
leading places is infrastructure. A methodology for measuring the investment attractiveness of the region was proposed and tested in 6 regional regions, as well as
measures aimed at increasing investment attractiveness were proposed
