. Bazaka R. Career guidance of school students as a tool for human capital management in the modern economy.

Abstract

The article examines the role of career guidance for school students as a key tool for managing human capital in the modern economy. It emphasizes the importance of early professional self-determination in shaping a high-quality workforce and aligning educational pathways with labor market needs. Career guidance is presented as a mechanism that develops students’ abilities, interests, and competencies, enhancing their future employability. The study highlights the components of human capital, including education, professional skills, competencies, and experience, and underscores that effective management of human capital begins during the educational process. The paper analyzes the current state of career guidance in Ukraine, identifying challenges such as weak school-business collaboration, limited student awareness of career opportunities, and the absence of a systematic national policy. Drawing on European experiences, particularly from Poland and the UK, the article proposes measures to improve career guidance in Ukraine, including the development of school career counseling, partnerships between education and industry, integration of practical activities into curricula, and the use of digital career platforms. In conclusion, career guidance is not only an educational practice but also a strategic tool for human capital management, fostering a skilled and adaptable workforce, reducing labor market mismatches, and supporting sustainable socio-economic development.