Abstract:
The modern stage of higher education development is characterised by intensive transformational processes driven by globalisation, digitalisation, and the continually increasing demands placed on specialists in all areas, including public administration, law, and the humanities. In this context, foreign language communicative competence (FLCC) becomes not just a desirable skill but a key factor for the success and competitiveness of future professionals. Traditional methods of teaching foreign languages, although still relevant, no longer fully meet the challenges of today, which necessitate the implementation of innovative approaches to teaching English to achieve a shared goal – to activate and inspire learners not only through motivation stemming from language advantages but also by incorporating a cross-cultural dimension1. “Introducing new approaches to the educational process also contributes to developing hard skills among higher education students across various educational fields”2.
One of the most promising directions is the integration of the potential of the media space into the educational process, which opens up new opportunities for modelling real communicative situations, developing sociocultural awareness, and forming practical foreign language skills among learners of non-linguistic specialities3.
