Abstract:
In the context of globalization and European integration,
intercultural communication has become a vital and strategic component of
international cooperation, diplomacy, education, and public administration.
This article explores the complex, multidimensional nature of intercultural
communication, emphasizing both the challenges and opportunities that
arise in today’s dynamic global environment. Special attention is paid to
Ukraine’s integration into the European Union and the corresponding
need to align communication practices with European values, standards,
and socio-political expectations. The study identifies a broad spectrum of
barriers to effective intercultural interaction, including linguistic challenges,
cultural stereotypes and prejudices, misinterpretation of non-verbal signals,
psychological stress from adaptation, ethical differences, and inequalities
in access to information and digital platforms.
