Sports Branding as a Modern Technology in the Sports Industry.

Skrypchenko, Iryna; Demirci, Nevzat

dc.contributor.author	Skrypchenko, Iryna
dc.contributor.author	Demirci, Nevzat
dc.date.accessioned	2025-08-15T13:05:06Z
dc.date.available	2025-08-15T13:05:06Z
dc.date.issued	2025-04
dc.identifier.citation	Skrypchenko Iryna, Demirci Nevzat. Sports Branding as a Modern Technology in the Sports Industry. Management and Information Technologies in Sports, Health and Recreational Activities: Theory and Practice: collection of articles of the International Scientific and Practical Conference (Kherson, March 27, 2025). Kherson: KhSAEU, 2025.92-101	ru
dc.identifier.isbn	978-617-8187-43-9
dc.identifier.uri	http://hdl.handle.net/123456789/11266
dc.description.abstract	Sports marketing is a continuous search for opportunities for comprehensive solutions to the problems of sports consumers, companies working in the field of sports and other individuals, taking into account the unpredictability of the environment. And sports branding acts as a marketing tool, technology and art of promoting values, symbolic models, cultural patterns related to sports, which are relevant for society	ru
dc.publisher	Management and Information Technologies in Sports, Health and Recreational Activities	ru
dc.relation.ispartofseries	;92-101
dc.subject	бренд, логотип, монетизація, імідж спортсмена.	ru
dc.title	Sports Branding as a Modern Technology in the Sports Industry.	ru
dc.type	Article	ru