Abstract:
The article aims to analyze the main trends in the development of the innovative potential
of enterprises within Ukraine's agro-industrial complex and substantiate approaches to
enhancing this potential. A model for utilizing the innovative potential of the agro-industrial
regional pool, with the capability for forming various states, has been created. The core
advances in innovative processes that improve resource management and productivity are
covered in this research. The calculations are performed, and the outcomes are shown.
The examination of these advances' industrial uses includes studies of agro-industrial firms
that have effectively used advanced technologies to streamline their operations, cut
expenses, and enhance the sustainability of agricultural methods. In order to boost growth
and efficiency in Ukraine's agro-industrial sector, the study emphasizes the importance of
building a robust, innovative environment by linking theoretical ideas with practical
applications. To determine the dynamics of the economic object in the future, it is proposed
to use the functionality of the MS Excel application package FORECAST for ETS
(Exponential, Linear, and Logarithmic dependencies). The introduction of a mechanism to
enhance the innovative potential of the agro-industrial complex at each of its levels will
ensure an increase in enterprises' investments, competitive advantages, and economic
efficiency.
