APPLICATION OF BIG DATA TO IMPROVE THE EFFICIENCY OF PUBLIC ADMINISTRATION IN UKRAINE

Abstract

In the modern world, the ability to utilize Big Data allows for the implementation of better standards of eficiency, transparency, and quality of citizen services. The adoption of management decisions in the public and social spheres based on the analysis of Big Data not only facilitates cost optimization and service quality improvement but also paves the way for a significant increase in the transparency of government activities, enhances public administration eficiency, and serves as a foundation for the introduction of innovations. This article explores the potential and obstacles of using Big Data in decision-making in public administration in Ukraine. It identifies the key role of Big Data analysis in informed decision-making, improving the efficiency of management processes, enhancing the quality of citizen services, and ensuring the transparency of government activities. The main aspects of the study include analyzing the current state of Big Data usage in the public sector, identifying key challenges and opportunities, and formulating recommendations for the effective implementation of these technologies. The article highlights the diversity of Big Data sources, including government registries, e-governance, social networks, and others, which serve as the basis for analysis and informed management decisions. The benefits of applying Big Data analysis, such as cost optimization, service quality improvement, and increased transparency in government activities, are examined. The article also addresses the key challenges faced by Ukraine in the implementation, storage, and transfer of Big Data, such as financial support for creating the necessary infrastructure, personal data protection, inadequate regulatory framework, and personnel issues. It is proven that ensuring cybersecurity and complying with legal norms regarding personal data protection are critical aspects of Big Data utilization. Several recommendations are proposed, including investments in personnel potential and technological development, standardization of data formats, improvement of legal regulations, infrastructure enhancement, collaboration with international partners for exchanging best practices, and the formation and engagement of qualified personnel. The article conducts a strategic analysis using the "5V" model to increase accuracy and value in working with Big Data in public administration. The main indicators of the model are defined as volume, velocity, variety, veracity, and value. It is established that the successful implementation of Big Data analysis is possible only if systemic obstacles are removed and a favorable environment for their development is created. The article emphasizes the necessity of actively implementing Big Data analysis in Ukraine’s public administration as a strategic direction for achieving digital transformation, and it provides a basic framework for further research and practical applications in this field.