THE IMPACT OF DIGITAL MARKETING STRATEGIES ON ENHANCING BUSINESS PERFORMANCE

Грановська, Вікторія; Жосан, Ганна; Кириченко, Наталя

dc.contributor.author	Грановська, Вікторія
dc.contributor.author	Жосан, Ганна
dc.contributor.author	Кириченко, Наталя
dc.date.accessioned	2024-12-03T16:07:09Z
dc.date.available	2024-12-03T16:07:09Z
dc.date.issued	2024-06
dc.identifier.citation	Socio-economic transformations and priorities for innovative development in the context of digitalization and globalization: Scientific monograph. Riga, Latvia: Baltija Publishing, 2024. pр. 728 p. http://www.baltijapublishing.lv/omp/index.php/bp/catalog/book/483 (CHAPTER «INTERACTION OF MANAGEMENT, MARKETING, HUMAN POTENTIAL AND DIGITAL TECHNOLOGIES: CHALLENGES AND PROSPECTS IN THE DIGITAL ECONOMY» Viktoriia Hranovska, Hanna Zhosan, Natalia Kyrychenko THE IMPACT OF DIGITAL MARKETING STRATEGIES ON ENHANCING BUSINESS PERFORMANCE, pp. 289-304)http://www.baltijapublishing.lv/omp/index.php/bp/catalog/view/483/13038/27273-1	ru
dc.identifier.issn	978-9934-26-448-1
dc.identifier.uri	http://hdl.handle.net/123456789/10140
dc.description.abstract	Based on the conducted research, it can be concluded that implementing advanced programs into daily workflow has a significant impact on increasing the competitiveness of car sales in Ukraine. The use of data analysis through R programming and defining appropriate marketing strategies allows companies to attract more customers, interact with them effectively, and adapt their offers to their needs and demands.	ru
dc.publisher	Baltija Publishing	ru
dc.subject	Стратегії цифрового маркетингу; цифровий маркетинг; Digital information technologies; Digital marketing strategies	ru
dc.title	THE IMPACT OF DIGITAL MARKETING STRATEGIES ON ENHANCING BUSINESS PERFORMANCE	ru
dc.type	Book chapter	ru