DETERMINANTS OF THE STRATEGY OF TOURISM BUSINESS DEVELOPMENT IN THE REGIONAL ECONOMIC AND SOCIAL DESTINATION

Abstract

The article considers the determinants of the strategy of tourism business development in the regional economic and social destination, which are implemented according to the criteria for assessing the quality of components of the tourist flows. The purpose of the study was to implement these determinants and to develop the mechanism of regulation of the development of tourist business in regional economic and social destination of market type. An approach to the concept of a tourist product as a set of properties that determine its usefulness and form value and attractiveness for tourists was used allowing the reliability of its assessment as a commodity with the definition of promising areas of change in consumer behavior in regional blocs and their interaction with neighboring territories. The multi-attributive model of a tourist product in a regional economic and social destination was used. During the study, the necessity to form an optimal price mechanism for tourism products, which will give market regulators a targeted and less costly self-development of business structures in the tourism sector was found. The development of tourism business can help to create affordable conditions for continuous improvement of the business climate and competition. It was proved that the existing tools for assessing the tourism business are the levers of indirect influence on the state economy.