Digital transformation of small agribusiness through innovative technological solutions in the context of sustainable rural development

Abstract

The study substantiates the need for digital transformation of small agribusiness in Ukraine as a means to implement innovative technological solutions and ensure sustainable rural development. The paper demonstrates that the digital transformation of small agribusiness goes beyond mere technological renewal and becomes systemic, creating preconditions for increased competitiveness, adaptive capacity, and sustainable development, particularly for enterprises operating in frontline and de-occupied territories. The methodological basis of the study is an interdisciplinary approach that combines economic, social, and technological analysis. The case method, based on the example of cooperation between Remsintez LLC and small agribusiness entities – clients, questionnaire surveys, assessment of digital readiness, digital maturity, and digital potential of small agribusinesses, as well as quantitative and qualitative methods for summarizing and interpreting the results have been used. The study found that the digital transformation of small agribusinesses has a multi-faceted effect: economic – through cost optimization, increased productivity, and investment attractiveness; social – through the development of digital skills, increased employment, and community sustainability; ecological – through the rationalization of resource use and the introduction of principles of sustainable and precision farming. It has been proven that the effectiveness of digital change increases significantly when service, consulting, and partnership models of interaction are used, providing a synergistic effect for small agribusinesses and resource suppliers.