Peculiarities of Implementing Pro-Environmental Behaviour in Ukrainian Companies During the War

Abstract

This study examines the pro-environmental behaviour of employees in Ukrainian companies, with a particular focus on transforming environmental practices under wartime conditions. Drawing on a bibliometric analysis of international academic literature and qualitative case studies of leading Ukrainian enterprises, this study identifies key thematic trends and organisational responses. Findings highlight the integration of ecological awareness into crisis management and energy-saving strategies, the transition from general education to practice-oriented environmental training, and the reinforcement of corporate cultures centred on responsible consumption. The results demonstrate that the war has functioned as both a disruptor and catalyst for the development of more adaptive and sustainable business models. Despite the progress observed, key limitations persist, including the lack of longitudinal assessments of behavioural change and the need for more empirical research on sectoral differences. Future studies should explore the roles of digital technologies and green leadership in shaping pro-environmental behaviour in post-crisis and remote work settings. The findings have practical relevance for business leaders aiming to embed sustainability principles into organisational strategies amid disruption and systemic uncertainty