PROSPECTS FOR AGRIBUSINESS DEVELOPMENT IN THE CONDITIONS OF MODERN CHALLENGES

Abstract

Agribusiness is one of the most important and strategic sectors of any country's economy, as it ensures food security, creates jobs, and stimulates the development of related sectors. At the same time, agribusiness is facing numer ous challenges in today's environment, driven by global economic changes, cli mate fluctuations, political instability and new technological realities. Intensive changes in international markets, consumer needs, and the constant transfor mation of agricultural policy pose challenges for agricultural companies to adapt to new conditions and find effective strategies to ensure sustainable de velopment. Particularly relevant are the issues of the impact of global crises, such as pandemics, wars, climate change, on agricultural productivity, national agricul tural strategies and rural development. In such conditions, it is necessary to re think approaches to conducting agribusiness, investing in innovative technolo gies, improving infrastructure and creating sustainable models to support com petitiveness.