Economic efficiency of retail trade business under market instability

Abstract

Retail trade plays a key role in the structure of the national economy, serving not only as a channel for product distribution but also as a source of employment, tax revenues, and the development of small and medium-sized enterprises. However, the current economic situation in Ukraine and globally is marked by a high level of instability: inflationary processes, currency fluctuations, disrupted logistics chains, and declining consumer purchasing power significantly complicate the operations of retail enterprises. In this context, ensuring the economic efficiency of retail business is becoming increasingly important