CURRENT TRENDS IN THE DEVELOPMENT OF THE SHARING ECONOMY

Abstract

In today's global economy, the interdependence of subjects at all levels is increasing. In these conditions, there is a need for mutually beneficial cooperation. With the processes of globalization of international trade, the development of logistics networks, increasing the volume and diversification of financial transactions, the development of market liberalization, and, of course, with the rapid spread of social networks and virtual technologies, national economies become more open and vulnerable to external influences. That is why there is a qualitative transformation of traditional foreign economic relations and the search for alternative models of economic cooperation between countries on the basis of sustainable development, which simultaneously solves global problems. The study identified that the sharing economy is an economic model of relationships in which people can receive or lease assets without transferring ownership and at the same time obtaining mutual financial benefits. This type of economic relationship is not new, but the sharing of resources in the model of "business" (B2B), as well as in the model of "business consumer" (B2C) - these are the basic principles that make the model of joint participation new and necessary in modern global conditions, which ultimately gives results for all parties.