Abstract:
In recent years, almost all of Ukraine’s foundations have developed long-term socio-economic development strategies, in which the formation and development of enterprises with foreign investments often appear as priorities. The solution of the problem of increasing competitiveness is inextricably linked with the assessment of the level of competitiveness. It is clear that an analysis of the competitive position of the business entity in the sectoral market, the identification of the main sources and reserves for increasing competitiveness is impossible without objective assessment. In the course of the analysis of the reasons for the low practical applicability of existing methods for assessing the competitiveness of economic entities, the authors of the dynamic approach came to the conclusion that the main reason for this is the lack of a clear definition of the concept of competitiveness of the company and the criteria for evaluating the analyzed category (as shown in the first section of this paper).
