Marketing strategies of enhancing competitiveness of the enterprises of budget generating branches of the food sector

Abstract

The monograph is prepared in the framework of research topics: «Macroeconomic Planning and Management of the Higher Education System of Ukraine: Philosophy and Methodology» (state registration number 0117U002531, Institute of education content modernization of the Ministry of Education and Science of Ukraine, Ukraine), «Management of the socioeconomic system in the context of national and global challenges» (state registration number 0117U003102, Poltava State Agrarian Academy, Ukraine), «Development and evaluation of organizational and economical aspects of Latvia’s innovative potentials at the micro and macro levels» (Protocol 3-19 of 17 June, 2019, Information Systems Management University, Latvia). Any partial or entire reproduction, of this document should cite the source. Materials are printed in original languages. The authors are responsible for the statement, the content and reliability of the materials.