Abstract:
In the context of global transformations that have engulfed the world and
are striking in their scale and complexity, changes have affected not only tech nologies but also fundamental aspects of the human worldview. The modern
understanding of progress is increasingly focused on ensuring a decent future
for generations to come, which is the defining essence of the concept of sus tainable development and sets the vectors of its strategic priorities. In imple menting these strategic guidelines, the agricultural sector is assigned a key role,
especially in sustainable rural development. Unfortunately, this area faces nu merous problems in Ukraine and many other countries, including an insuffi cient innovation potential, which occupies a prominent place. This problem, in
turn, is closely related to the quality of education and the lack of its targeted
orientation to the needs of sustainable development. In these circumstances, the
role of advisory services in the agricultural sector is gaining particular im portance and relevance.
